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首页> 美国卫生研究院文献>PLoS Clinical Trials >The effects of a culturally-tailored campaign to increase blood donation knowledge, attitudes and intentions among African migrants in two Australian States: Victoria and South Australia
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The effects of a culturally-tailored campaign to increase blood donation knowledge, attitudes and intentions among African migrants in two Australian States: Victoria and South Australia

机译：开展具有文化特色的运动以增加两个澳大利亚州（维多利亚州和南澳大利亚州）的非洲移民的献血知识，态度和意图的效果

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Research suggests that African migrants are often positively predisposed towards blood donation, but are under-represented in participation. A culturally-tailored intervention targeting the African migrant community in Australia was developed and implemented, to enhance knowledge about blood donation, improve attitudes towards donating, increase intentions to donate blood, and increase the number of new African donors in Australia. Four weeks after a targeted campaign, a survey evaluation process commenced, administered face-to-face by bilingual interviewers from the African community in Melbourne and Adelaide, Australia (community survey). The questionnaires covered demographics, campaign awareness, blood donation knowledge and intentions, medical mistrust and perceived discrimination, and were analysed to evaluate changes in knowledge and intention. Sixty-two percent of survey participants (n = 454) reported being aware of the campaign. With increasing campaign awareness, there was a 0.28 increase in knowledge score (p = .005); previous blood donation was also associated with an increased blood donation knowledge score. Blood donation intention scores were not associated with campaign awareness (p = 0.272), but were associated with previous blood donation behaviour and a positive blood donation attitude score. More positive scores on the blood donation attitude measure were associated with increasing blood donation intentions, self-efficacy and campaign awareness (score increases of 0.27, 0.30 and 0.04, respectively, all p<0.05). Data were collected on the ethnicity of new blood donors in six blood collection centres before and after the intervention, and independent of the intervention evaluation survey. These data were also used to assess behavioural changes and the proportions of donors from different countries before and after the survey. There was no difference in the number of new African migrant donors, before and after the intervention. The culturally-relevant marketing campaign was associated with improved blood donation knowledge and attitudes, but there was no short-term change in blood donation intentions or the number of African donors.
机译：研究表明，非洲移民往往倾向于积极献血，但参与人数却不足。制定并实施了针对澳大利亚非洲移民社区的针对文化的干预措施，以增强对献血的知识，改善献血态度，增加献血意图，并增加澳大利亚新的非洲献血者数量。在开展有针对性的运动四周后，开始了一项调查评估程序，由来自墨尔本和澳大利亚阿德莱德的非洲社区的双语访问员进行了面对面的管理（社区调查）。问卷涵盖人口统计学，运动意识，献血知识和意图，医疗不信任感和歧视性，并进行了分析以评估知识和意图的变化。 62％的调查参与者（n = 454）报告知道该运动。随着运动意识的增强，知识得分提高了0.28（p = .005）；以前的献血也与献血知识得分的提高有关。献血意图得分与运动意识无关（p = 0.272），但与先前的献血行为和积极的献血态度得分相关。献血态度量度的更高阳性分数与献血意愿，自我效能和运动意识的提高相关（得分分别增加0.27、0.30和0.04，均p <0.05）。在干预前后，在六个采血中心收集了有关新献血者种族的数据，与干预评估调查无关。这些数据还用于评估行为变化以及调查前后来自不同国家的捐助者的比例。干预前后，非洲新移民捐助者的数量没有差异。与文化相关的营销活动与改善的献血知识和态度有关，但献血意图或非洲献血者数量没有短期变化。

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