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首页> 美国卫生研究院文献>PLoS Clinical Trials >Who uses running apps and sports watches? Determinants and consumer profiles of event runners’ usage of running-related smartphone applications and sports watches
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Who uses running apps and sports watches? Determinants and consumer profiles of event runners’ usage of running-related smartphone applications and sports watches

机译：谁在使用跑步应用和运动手表？赛事跑步者使用与跑步相关的智能手机应用程序和运动手表的决定因素和消费者资料

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摘要

Individual and unorganized sports with a health-related focus, such as recreational running, have grown extensively in the last decade. Consistent with this development, there has been an exponential increase in the availability and use of electronic monitoring devices such as smartphone applications (apps) and sports watches. These electronic devices could provide support and monitoring for unorganized runners, who have no access to professional trainers and coaches. The purpose of this paper is to gain insight into the characteristics of event runners who use running-related apps and sports watches. This knowledge is useful from research, design, and marketing perspectives to adequately address unorganized runners’ needs, and to support them in healthy and sustainable running through personalized technology. Data used in this study are drawn from the standardized online Eindhoven Running Survey 2014 (ERS14). In total, 2,172 participants in the Half Marathon Eindhoven 2014 completed the questionnaire (a response rate of 40.0%). Binary logistic regressions were used to analyze the impact of socio-demographic variables, running-related variables, and psychographic characteristics on the use of running-related apps and sports watches. Next, consumer profiles were identified. The results indicate that the use of monitoring devices is affected by socio-demographics as well as sports-related and psychographic variables, and this relationship depends on the type of monitoring device. Therefore, distinctive consumer profiles have been developed to provide a tool for designers and manufacturers of electronic running-related devices to better target (unorganized) runners’ needs through personalized and differentiated approaches. Apps are more likely to be used by younger, less experienced and involved runners. Hence, apps have the potential to target this group of novice, less trained, and unorganized runners. In contrast, sports watches are more likely to be used by a different group of runners, older and more experienced runners with higher involvement. Although apps and sports watches may potentially promote and stimulate sports participation, these electronic devices do require a more differentiated approach to target specific needs of runners. Considerable efforts in terms of personalization and tailoring have to be made to develop the full potential of these electronic devices as drivers for healthy and sustainable sports participation.
机译：在过去的十年中，以健康相关的个人和无组织运动（例如休闲跑步）得到了广泛的发展。与这一发展一致，电子监控设备（例如智能手机应用程序（app）和运动手表）的可用性和使用呈指数增长。这些电子设备可以为无组织的跑步者提供支持和监视，他们无法获得专业教练和教练的帮助。本文的目的是深入了解使用跑步相关应用程序和运动手表的事件跑步者的特征。从研究，设计和营销的角度来看，这些知识非常有用，可以充分满足无组织跑步者的需求，并通过个性化技术为他们提供健康，可持续的跑步支持。本研究中使用的数据来自标准化的2014年埃因霍温在线跑步调查（ERS14）。埃因霍温半程马拉松赛2014年共有2172名参与者完成了问卷（回复率为40.0％）。二进制逻辑回归用于分析社会人口统计学变量，与跑步相关的变量以及心理特征对与跑步相关的应用和运动手表的使用的影响。接下来，确定消费者档案。结果表明，监视设备的使用受到社会人口统计学以及与体育有关的和心理方面的变量的影响，并且这种关系取决于监视设备的类型。因此，已经开发出独特的消费者资料，以为电子跑步相关设备的设计者和制造商提供一种工具，以通过个性化和差异化的方法更好地满足（无组织的）跑步者的需求。应用程序更有可能被年轻，经验不足且参与程度较高的跑步者使用。因此，应用程序有可能针对这组新手，训练有素且无组织的跑步者。相比之下，运动手表更可能被不同的跑步者群体使用，年龄更大，经验更多，参与度更高的跑步者。尽管应用程序和运动手表可能潜在地促进和刺激运动参与，但是这些电子设备确实需要更加差异化的方法来满足跑步者的特定需求。为了充分发挥这些电子设备作为健康和可持续运动参与驱动力的潜力，必须在个性化和定制方面进行大量努力。

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