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Conformity to the descriptive norms of people with opposing political or social beliefs

机译：符合具有相反政治或社会信仰的人们的描述性规范

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The descriptive norm effect refers to findings that individuals will tend to prefer behaving certain ways when they know that other people behave similarly. An open question is whether individuals will still conform to other people’s behaviour when they do not identify with these other people, such as a Democrat being biased towards following a popular behaviour amongst Republicans. Self-categorization theory makes the intuitive prediction that people will actively avoid conforming to the norms of groups with which they do not identify. We tested this by informing participants that a particular action was more popular amongst people they identified with and additionally informed some participants that this action was unpopular amongst people they did not identify with. Specifically, we presented descriptive norms of people who supported different political parties or had opposing stances on important social issues. Counter to self-categorization theory’s prediction, we found that informing participants that an action was unpopular amongst people they did not identify with led participants’ preferences to shift away from that action. These results suggest that a general desire to conform with others may outpower the common ingroup vs outgroup mentality.
机译：描述性规范效应是指当人们知道其他人的行为相似时，他们倾向于倾向于以某些方式表现的发现。一个悬而未决的问题是，当个人与其他人不认同时，他们是否仍会遵守其他人的行为，例如民主党人偏向于遵循共和党人的普遍行为。自分类理论做出了直观的预测，即人们将积极避免遵守他们不认同的群体的规范。我们通过告知参与者特定的行为在他们所认识的人群中更受欢迎来测试这一点，并告知某些参与者在他们所认识的人们中这种行为不受欢迎。具体来说，我们介绍了在重要的社会问题上支持不同政党或持相反立场的人的描述性规范。与自我归类理论的预测相反，我们发现，告知参与者某项行动在他们不认同的人群中不受欢迎，从而导致参与者倾向于放弃该行动。这些结果表明，与他人保持一致的普遍愿望可能会击败普通的小组内和小组外心态。

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