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Using public opinion to serve journalistic narratives: Rethinking vox pops and live two-way reporting in five UK election campaigns (2009–2017)

机译:利用公众舆论服务新闻报道:重新思考五次英国大选(2009-2017)的vox pops和直播双向报道

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摘要

The news media are often accused of reporting politics in a too narrow and consensual way, excluding certain perspectives and issues that might better reflect the public’s agenda. This study lends weight to this argument by not only demonstrating the party political focus of UK election coverage but also in the misleading way public opinion was, at times, represented. Analysing 6647 items and/or stories in the largest ever content analysis study of 4613 sources across five first- and second-order election campaigns in the United Kingdom, it comprehensively tracks how citizens and journalists appear in television news, as well as developing a finely grained, qualitative assessment of how public opinion was represented during the 2017 election campaign. Overall, the study found that political parties received the most amount of airtime, but in some election campaigns members of the public appeared in coverage more often than politicians. However, they were mostly granted limited airtime to articulate their views in vox pops. During the 2017 election campaign, the study found the editorial construction of public opinion in vox pops and live journalistic two-ways was shaped by a relatively narrow set of assumptions made by political journalists about the public’s ideological views rather than consulting more objective measures of public opinion. So, for example, voters were portrayed as favouring more right- than left-wing policies despite evidence to the contrary. The use of citizens as sources is theorised as serving the pre-conceived narratives of journalists rather than reflecting a representative picture of public opinion. The study reinforces and advances academic debates about journalists and citizen-source interactions. More accurately engaging with people’s concerns, it is concluded, will help move broadcasters beyond the narrow set of assumptions that typically serve their narratives of political coverage.
机译:新闻媒体经常被指责以过于狭窄和协商一致的方式报道政治,排除了某些可能更好地反映公众议程的观点和问题。这项研究不仅证明了英国大选报道的政党政治重点,而且还以有时会代表公众舆论的误导性方式加重了这一论点。在对英国的五个一,二阶选举活动的4613个来源进行的最大内容分析研究中,对6647个项目和/或故事进行了分析,它全面跟踪了公民和新闻记者在电视新闻中的出现情况,并精心制作了精美的文章对2017年竞选活动中公众舆论表示方式的定性和定量评估。总体而言,研究发现,政党获得的广播时间最多,但在某些竞选活动中,公众人物比政客更常出现在报道中。但是,大多数人只能在有限的播音时间里表达自己在vox pop中的观点。在2017年大选期间,研究发现vox pop中的舆论编辑结构和现场新闻双向传播是由政治记者对公众的意识形态观点的相对狭窄的假设所形成的,而不是咨询公众的客观方法意见。因此,例如,尽管有相反的证据,但选民被描绘为更偏爱右翼而非左翼政策。从理论上讲,将公民用作新闻来源是为了服务于记者的预想性叙事,而不是反映公众舆论的代表性。该研究加强并推动了有关记者和公民与来源之间互动的学术辩论。结论是,更准确地解决人们的担忧,将有助于使广播公司摆脱通常适用于其政治报道叙述的狭窄假设范围。

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