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首页> 美国卫生研究院文献>Springer Open Choice >Using Tailored Information and Public Commitment to Improve the Environmental Quality of Farm Lands: An Example from the Netherlands
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Using Tailored Information and Public Commitment to Improve the Environmental Quality of Farm Lands: An Example from the Netherlands

机译：利用量身定制的信息和公共承诺改善农田的环境质量：以荷兰为例

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By adopting nature conservation practices, farmers can enhance the environmental quality and biodiversity of their land. In this exploratory study, a behavioral intervention that focused on improving Dutch farmers’ nature conservation practices was developed and tested. This intervention was based on insights derived from social psychology and combined tailored information and public commitment. Participating farmers were divided in three groups: one group received tailored information only, one group received both tailored information and a public commitment manipulation, and one group served as a control. A questionnaire measuring relevant aspects of conservation was completed before and after the intervention. Results show that tailored information combined with public commitment making resulted in a stronger desire to engage in conservation, an increase in surface area of non-subsidized natural habitat, and an increase in time farmers spent on conservation. The intervention affected both subsidized and non-subsidized conservation, but the effects were stronger for non-subsidized conservation.
机译：通过采取自然保护措施，农民可以提高其土地的环境质量和生物多样性。在这项探索性研究中，开发并测试了一种旨在改善荷兰农民的自然保护习惯的行为干预措施。这项干预措施基于社会心理学的见解，并结合了量身定制的信息和公众承诺。参与的农民分为三组：一组仅接收定制的信息，一组同时接收定制的信息和公共承诺操纵，而一组则作为对照。在干预之前和之后，完成了一项有关保护相关方面的调查问卷。结果表明，量身定制的信息与公众的承诺相结合，导致了人们对保护的强烈需求，无补贴自然栖息地的表面积增加以及农民在保护上花费的时间增加。干预措施既影响了补贴保护，又影响了非补贴保护，但对非补贴保护的影响更大。

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