Today's textile inkjet printing market is still extremely small, amounting to around 1% of the market and generally confined to the pre-print sample areas and a number of markets such as the flag/banner market, sportswear, and niche printed fashion articles. However, the market continues to grow. Based on information from BASF AG market studies, it is estimated that textile inkjet printing will achieve "significant market penetration over the next 10 years with developments in both hardware and ink and pretreatment chemistry." This growth is due to innovations within the industry that both improve the technology and make it easier to adopt.
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