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首页> 外文期刊>The Academy of Management Perspectives >ORGANIZATIONAL HOSTILITY: WHY AND HOW NONMARKET PLAYERS COMPETE WITH FIRMS
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ORGANIZATIONAL HOSTILITY: WHY AND HOW NONMARKET PLAYERS COMPETE WITH FIRMS

机译：组织的主人翁：为什么非市场参与者与公司竞争？

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摘要

Competitive dynamics theory overlooks an entire class of players who pose a serious threat to commercial firms: nonmarket players (NMPs) such as activists, environmentalists, social entrepreneurs, and NGOs. Using an institutional perspective, this conceptual manuscript advances competitive dynamics theory by developing a framework of organizational hostility. The framework profiles NMPs according to their propensity to engage firms; it also classifies firms based on their vulnerability and initial reaction to NMP attacks. Corroborated with a mathematical model (detailed in the appendix), the conceptual framework explains why and which NMPs are most hostile to firms, why some NMPs issue threats while others strike out at commercial firms quickly and without warning, and which firms are most vulnerable to such hostility.
机译：竞争动力学理论忽略了对商业公司构成严重威胁的所有参与者：非市场参与者（NMP），例如活动家，环保主义者，社会企业家和NGO。从制度的角度来看，这一概念性手稿通过发展组织敌对的框架来推进竞争动力学理论。该框架根据NMP吸引公司的意愿来对其进行概述；它还根据公司的脆弱性和对NMP攻击的初始反应对公司进行分类。借助数学模型（在附录中详细介绍），该概念框架解释了为什么以及哪些NMP对企业最不利，为什么有些NMP会发出威胁，而另一些NMP却在没有警告的情况下迅速袭击了商业公司，以及哪些公司最容易受到威胁这样的敌意。

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