Growing a professional services business isn't easy. But if an accounting firm does just a few simple things well, clients will become your raving fans and their introductions to you will increase dramatically. Let's face it: Few CPAs have good business development skills. Most CPAs think that going to lunch with a client or an attorney is business development. While these activities may ultimately lead to business development, often, these social meetings are an excuse to get out of the office and hang out with someone, while hoping that something good comes out of it.
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