Accounting firms of all sizes continue to see increased, long-term success in recruitment and retention of clients because they are providing specialized services and focusing on niche industries. A niche focus enables practitioners to work with their clients to provide much more than basic accounting and tax services. Clients love the fact that their accountants are more than service providers; they are partners and trusted advisors to their businesses. Establishing a niche focus isn't easy. Let's face it - it takes a lot less energy to say you're a tax practitioner serving any industry, instead of only serving a certain industry, such as health care or manufacturing. While it logically seems you might find more prospects with the jack-of-all-trades approach, CPAs and accountants actually say it's easier to focus on what they know really well, rather than always trying to learn a new industry or spread themselves too thin across too many different industries.
展开▼
