To fund the efforts, firm owner Dawn Brolin sought a line of credit from a local bank but then decided to dip her toe into alternative lending. "This time I had built a relationship with Fundera through the various conferences that I attend ... and I said to myself that I want to pretend that I'm my client," said Brolin. "It was more about the process than it was the results for me, but I knew I needed to go for a loan anyway." Fundera is an online marketplace that works with pre-screened lenders to connect small-business owners with the best funding provider for their business.
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