If not, it's time to embrace this powerful platform to serve and engage with your current customers and potential prospects. For many accounting firms, it's no longer about just "doing" social media, but rather making it part of the firm's DNA. Too many firms think that social media is marketing. The power of social comes from engagement, conversation, and ongoing communication with clients and prospects. It's not just about pushing out marketing messages. It's about the increased pace of information sharing and the deeper level of communication and relationships when you put yourself out there. This is what gives new-age social firms the ability to exponentially grow. This is what has disrupted the old firm model, because old ways of doing business simply don't meet today's customers' and team members' needs. Consumers are hungry for information and they find it within the social space, usually within minutes.
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