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首页> 外文期刊>Accounting today >Social studies revisited The wide array of social media tools aren't just for the young
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Social studies revisited The wide array of social media tools aren't just for the young

机译：重新审视社会研究各种各样的社交媒体工具不仅仅针对年轻人

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Social media is a great way to build a brand, and it's not uncommon to get consumed by the instantaneous communication of reaching so many more people at one time than we ever could before with our marketing. As CPAs, we need to explore these new media, but also remember that it's one piece in a larger picture of the firm's marketing plan. It's easy to get wrapped up in the novelty of technology and forget that its utilization should come with a well-crafted strategy. Traditionally, firms encourage referral development through mixers and lunches. These are the face-to-face interactions that have helped make our firms successful. We should not abandon these methods, but instead enhance them through a dedicated effort in social media. If a firm encourages its professionals to have a Linkedln profile, each professional should commit to using this medium to the best of its abilities. This is analogous to working out. If you want to get in shape, you need to exercise and make a commitment to going to the gym a certain number of times each week - no excuses. Maintaining a profile and maximizing its use requires scheduled "workouts." Each time will be a little easier, and eventually you will find your stride.
机译：社交媒体是树立品牌的一种好方法，而且通过即时传播与一次营销接触的人比以往任何时候都要多，这种现象并不罕见。作为注册会计师，我们需要探索这些新媒体，但也请记住，这是公司营销计划的整体内容之一。很容易陷入技术的新颖之中，而忘记了它的利用应该伴随精心设计的策略。传统上，公司通过混合和午餐来鼓励推荐人的发展。这些是使我们的公司成功的面对面的互动。我们不应该放弃这些方法，而应该通过社交媒体的专门努力来增强它们。如果公司鼓励其专业人员拥有Linkedln资料，则每个专业人员都应致力于尽其所能使用该媒体。这类似于锻炼。如果您想保持健康，就需要锻炼身体，并承诺每周都要去健身房几次-没有借口。维护配置文件并最大程度地使用它需要计划的“锻炼”。每次都会轻松一些，最终您会发现自己的进步。

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