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Putting the 'relationship' in CRM

机译:在CRM中放置“关系”

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摘要

This issue of Generational Viewpoints features two individuals from ParenteBeard LLC (www. parentebeard.com), a multi-state firm headquartered in Philadelphia, with over 1,100 professionals and ranked in the top 25 of U.S. accounting firms. Generation X audit and accounting services partner John Swirsding, bom in 1972, and Baby Boomer tax partner Merle Dunkelberger, born in 1955, shared their responses to the following question: "What role does - or should - customer relationship management software play in your firm?"
机译:本期《一代观点》的特色是ParenteBeard LLC(www.parentebeard.com)的两个人,这是一家总部位于费城的多州公司,拥有1100多名专业人员,在美国会计公司中排名前25位。 X一代审计和会计服务合作伙伴1972年生于Bom的John Swirsding和1955年出生的Baby Boomer税务合作伙伴Merle Dunkelberger分享了以下问题的答案:“客户关系管理软件在公司中扮演或应该扮演什么角色?

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