The people who make a living advising public accounting firms on how to grow and prosper agree on one thing: This is no time for complacency or traditional thinking. That assessment is shared by innovators running successful firms today. The only question seems to be which firms will rise to the challenge of making the changes essential for long-term survival. On a more hopeful note, many firms have already begun laying the groundwork for those willing to evolve to become an enduring "firm of the future.
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