Think-first marketing

KRISTY SHORT

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Think-first marketing

机译：以思想为先的营销

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Marketing doesn't have to consume a great deal of your time, but putting in some upfront thought can save you many hours and the expense of campaigns that land in the "flop" pile. Jack LaRue, author of Thomson Reuters' Marketing Mondays blog, said that there are three core questions you should be able to answer before designing any marketing campaign or collateral piece: 1. Who is the audience? 2. What is the purpose? 3. How will it be delivered? Think about it.

机译：营销不一定要花费大量时间，但是提前思考可以节省很多时间，也可以节省大量失败的活动费用。汤森路透《 Marketing Mondays》博客的作者杰克·拉鲁（Jack LaRue）说，在设计任何营销活动或附带产品之前，您应该回答三个核心问题：1.谁是受众？ 2.目的是什么？ 3.如何交付？想一想。

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《Accounting Technology》 |2011年第2期|p.30|共1页
作者
KRISTY SHORT;
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English and marketing at University of Phoenix and Cleary University;

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