That KPMG has made its new KMPG GO app for the iPhone and iPad available to all college students, not just those in accounting and finance, may seem merely a nice gesture on the Big Four firm's part, but we think it's actually an extremely clever plan. The app is meant to help students launch their careers with advice on interviewing, resume-building, etiquette, social media and more through videos, blog posts, articles, Q&As and branding tips from the firm's partners and professionals.
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