Ever since women and Gen Y-era CPAs began swelling the ranks of public accounting firms, senior partners have been getting an earful about the importance of accommodating their new cohort's varying career goals, motivations and lifestyle preferences.rnInitially, most firms run by Baby Boomers responded only with lip service - if at all. Firms would proclaim themselves "family-friendly," yet senior partners maintained their workaholic patterns, conveying the clear message that the only career track to partner (or even to remain employed at all) was to work relentlessly.
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