For those who haven't liquidated their marketing departments entirely, FaceTime Strategy has launched Market Master, an online marketing solution that integrates customer database management with the ability to create and deploy a variety of marketing materi- als. With its database mining algorithm, Market Master offers a single place to make direct mail pieces with custom content, e-mails with live offers and instant polling, other print-on-demand materi- als - and customer-driven marketing reports that let users determine the effectiveness of their efforts.
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