A down economy undoubtedly brings chief financial officers greater importance within their organizations. At the same time, it also brings special challenges that test a CFO's skills and ingenuity. But trying as these times may be, the basic goals and principles of financial management remain the same.rnThe difference, however, is that the times do require greater emphasis on the basics, namely managing risks, building incremental profit and maintaining healthy cash flow. To help CFOs identify new ways to adapt to the economy and usher a company through to better times, they should consider howthey're dealing with the following three areas.
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