It's a new era ... and the profession's next generation of leaders put life-work balance at the top of the priority list. The way firms communicate with their various audiences — clients, existing staff and new recruits — has to make a connection in ord or to continually strengthen relationships and elevate business upward and onward. Building relationships with clients is a no-brainer — without them, there is no business. What is not as obvious to some is that developing a solid infrastructure of qualified, experienced professionals is just as important. It is today's young professionals who will assume leadership positions in the future, so it just makes sense to hold on to the best and the brightest. To do that, firms need to create an environment in which these individuals want to continue to work and grow. It's all about making that ever-important connection.
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