When Justin Curzi tries to convince accountants to use Emochila's Web site scrvices, he encounters the same resistance he did five years ago. They tell him they don't need more clients. But the accountants who have taken advantage of the services of his company and others like it acknowledge what Curzi's been trying to explain for years: a Web site is not just about marketing. While there are some accountants out there who may be marketing masters, what Curzi and others find is that most are still resistant to delve into things like search engine optimization to carry them to the top of Google pages, but they are willing to invest in something that helps their firms appear more professional and also to provide tools on the site-such as file transfer capabilities, financial calculators and monthly newsletters-that potentially could give existing clients more reasons to stick with the firm.
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