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Tapping the Untapped Market For Traditional Services

机译：挖掘尚未开发的传统服务市场

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摘要

If you ask most CPA firms about their strategy to grow their audit, accounting, and tax client base, most say it is through referrals and networking. These are great strategies to reach companies looking for a GPA firm, but what if I told you that you, and likely your competitors, are missing out on 50 percent of the market opportunity? The Whetstone Group, in conjunction with the RSM McGladrey Network, recently surveyed more than 200 decision makers in companies between $2.5 and $100 million in annual sales; half of these decision makers told us they handle audit, accounting, and tax functions, internally. Respondents were asked "In the area of tax or audit/accounting, have you hired or utilized any outside assistance in the past 12 months?" Forty-eight percent of respondents reported utilizing outside tax assistance, while 46 percent said they hired outside assistance for audit and accounting services.
机译：如果您向大多数CPA公司询问有关扩大其审计，会计和税务客户群的策略的信息，那么大多数人会说这是通过推荐和网络进行的。这些是吸引寻找GPA公司的公司的绝佳策略，但是如果我告诉您，您以及您的竞争对手可能错过了50％的市场机会，那该怎么办？ Whetstone Group与RSM McGladrey Network合作，最近对年销售额在2.5美元至1亿美元之间的公司的200多名决策者进行了调查。这些决策者中有一半告诉我们，他们在内部处理审计，会计和税务职能。被调查者被问到：“在税务或审计/会计领域，您在过去12个月中是否雇用或利用了任何外部援助？” 48％的受访者表示使用外部税收援助，而46％的受访者表示他们聘请外部援助来提供审计和会计服务。

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  • 来源
    《Accounting Technology》 |2004年第supplement期|p.SR14|共1页
  • 作者

    Larry Bildstein;

  • 作者单位

    The Whetstone Group, Inc.;

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  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 f;
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