MAXIMIZING GOOGLE ANALYTICS: SIX HIGH IMPACT PRACTICES

T. J. Lusher

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MAXIMIZING GOOGLE ANALYTICS: SIX HIGH IMPACT PRACTICES

机译：最大限度地利用Google分析：六个重要的实践

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The authors, Farney and McHale, draw on their vast practical experience as website developers in libraries and the private sector to bring us a LITA Technology Report, which seeks to serve two purposes: explain how to get the most from Google Analytics and describe how to create a full website analytic strategy. To fulfill the first purpose, six of the chapters address Google Analytics' advanced functions and how the collected data can help interpret patron interactions with a library's website. Topics presented include the following: how to implement Google Analytics on multiple platforms, across subdomains and subdirectories; customizing filtering; tracking; and goal setting features of the application. The book concludes with a chapter on reviewing and sharing the data collected with colleagues and other stakeholders.

机译：作者Farney和McHale凭借他们作为图书馆和私营部门网站开发人员的丰富实践经验，为我们带来了LITA技术报告，该报告旨在满足两个目的：解释如何从Google Analytics（分析）中获得最大收益并描述如何创建完整的网站分析策略。为了实现第一个目的，其中六章介绍了Google Analytics（分析）的高级功能以及所收集的数据如何帮助解释读者与图书馆网站的互动。提出的主题包括：如何在多个平台上跨子域和子目录实施Google Analytics（分析）；定制过滤；跟踪；和应用程序的目标设置功能。这本书的结尾有一章，内容是与同事和其他利益相关者回顾和共享收集的数据。

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《Acquisitions librarian》 |2014年第1期|83-83|共1页
作者
T. J. Lusher;
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Northern Illinois University DeKalb, IL;

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MAXIMIZING GOOGLE ANALYTICS: SIX HIGH IMPACT PRACTICES

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