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Marketing Gone With The Wind in an Age of Social Conflict

机译：社会冲突时代的营销随风而逝

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This paper, based largely on primary documents, discusses the film adaption and marketing of the novel Gone With The Wind by Margaret Mitchell in terms of cultural conflict including multiculturalism. To place the discussion into both current and historical perspective, the novel's early reception by literary critics as well as criticisms leveled at both the book and the film by the African-American community and the Communist Party are presented. Problems faced by David Selznick, the film's producer, in marketing the film to diverse market groups having varying expectations are also considered. The relationship of the film and the novel to the current debate concerning cultural values as related to information literacy and the astute use of historical records conclude the study.
机译：本文主要基于主要文献，从包括多元文化主义在内的文化冲突的角度讨论了玛格丽特·米切尔（Margaret Mitchell）创作的小说《飘》（Gone With The Wind）的电影改编和营销。为了从当前和历史的角度进行讨论，作者介绍了小说的早期文学批评家以及非裔美国人社区和共产党对本书和电影的批评。电影的制片人大卫·塞尔兹尼克（David Selznick）在将电影推销给期望值各异的不同市场群体时也遇到了问题。影片与小说之间的关系与当前有关与信息素养和历史记录的敏锐使用有关的文化价值的辩论有关。

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