It is a benchmark used by Earth observation companies to showcase their abilities - counting cars in parking lots from space using artificial intelligence algorithms that automatically analyse images acquired by Earth observation satellites. Retail chains can use this information to gauge differences in the performance of individual stores and shopping trends over time. Wealthy investors, who can afford the data, can predict the chains' performance and buy or sell their shares ahead of quarterly reports, according to a study by scientists from UC Berkeley and the University of Kentucky.
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