Since I joined The NEWS, I've had to get up to speed quickly on a number of terms that previously held no meaning for me. I'm not complaining - it's my job to learn and understand the industry lingo. But it's not the job of your customers. How often do you rattle off terms like "AFUE" or "audit" without pausing to explain them?rnThe real question is: After talking to you or your sales staff, do people feel confused and frightened, or educated and excited?rnThis is an important question for contractors to consider from a sales perspective. It also matters to others who are attempting to spur nationwide energy conservation. In fact, the Department of Energy recently sponsored a webinar that dealt with this topic. I listened in because the title - "Driving Demand for Home Energy Improvements" - interested me.
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