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Some Selling Secrets Pros Reveal The Meaning Of Value And Comfort

机译:某些专业销售秘诀揭示了价值和舒适感

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摘要

In order to be successful in the 13 SEER era, contractors are being advised to sell value and comfort. But how do you find out exactly what that means? Just ask those who already provide it. "When you sell comfort, you are selling something customers want and need, not just quoting them a price like so many of your competitors," explained Philip Favret, vice president of The Favret Company, Columbus, Ohio. "This is a way to sell up to higher-efficiency equipment, which is better for the customer, the dealer, the distributor, and the manufacturer."
机译:为了在13 SEER时代取得成功,建议承包商出售价值和舒适度。但是,您如何确切地知道这意味着什么呢?只需问问已经提供它的人。俄亥俄州哥伦布市Favret公司副总裁Philip Favret解释说:“出售舒适产品时,您在卖的是客户想要和需要的东西,而不仅仅是他们向竞争对手提供的价格。” “这是一种向更高效率的设备出售产品的方法,对客户,经销商,分销商和制造商而言,这是更好的选择。”

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