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The Secrets Behind Its Success

机译：成功秘诀

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In an industry constantly racked by strife, one airline is rapidly becoming the benchmark by which all others are judged, both in terms of product quality and in profitability. That airline is Emirates. Despite the air transport industry's many problems during the past half-decade, Emirates recently logged a 17th consecutive year of profit from its relatively short 20-year life. That it should be based in the heart of the turbulent Middle East has, in an ironic way, actually worked for, rather than against, it - Emirates' hub, Dubai, is also ideally located geographically as a potential world hub. From Dubai, it takes just six to seven hours to reach Europe, eight to east Asia, while even distant Australia and North America are just 13 or so hours away by non-stop flight. In recent years, Emirates has also profited greatly from being one of the very few 'credible' carriers to serve the Middle East out of Europe and Asia. So successfully has Dubai has been physically developed and aggressively marketed as a hub that its regional services are now generally considered the most convenient, seamless (and safest) gateway to the region.
机译：在一个不断陷入纷争的行业中，一家航空公司正迅速成为衡量其他所有航空公司的基准，无论是产品质量还是盈利能力。那家航空公司是阿联酋航空。尽管在过去的五年中航空运输业存在许多问题，但阿联酋航空最近才凭借其相对较短的20年使用寿命连续第17年获利。具有讽刺意味的是，它应该立足于动荡的中东心脏地带，而实际上却为它服务，而不是反对它。阿联酋的枢纽迪拜在地理位置上也处于潜在的世界枢纽的理想位置。从迪拜出发，到欧洲仅需6到7个小时，到东亚仅需8个小时，而即使是遥远的澳大利亚和北美，也都可以直飞13个小时左右的路程。近年来，阿联酋航空还成为少数几家为欧洲和亚洲以外的中东地区提供服务的“可靠”航空公司之一，因此也从中获益匪浅。迪拜已经成功发展成为一个枢纽，并在实体市场上取得了积极的发展，因此，迪拜的区域服务现在通常被认为是通往该地区最便捷，无缝（最安全）的门户。

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    《Air International》 |2005年第4期|p.42-47|共6页
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  • 正文语种 eng
  • 中图分类 航空;
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