Major Sholtis notes that commanders are looking for better ways to use the global information environment to win the hearts and minds of Muslim populations and retain the goodwill of traditional allies. Their efforts occur against a backdrop of individuals who advocate the integration of public affairs (PA) and information operations (IO) and those who argue for their separation. The author observes that as the public face of our joint forces, PA cannot thrive unless it is integrated with all core operational capabilities, including IO.
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