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Air New Zealand

机译：新西兰航空

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At a time of dramatically shrinking budgets, relentless public scrutiny and a succession of economic crises, the task of airline public relations never has been more demanding and thankless. Add to this the massive job of rebuilding the image and morale of an airline that faced bankruptcy in 2001 and quite simply you have a mountain that few could hope to climb with any measure of success. However ATW's Public Relations Award winner, Air New Zealand, not only has succeeded, it has excelled. ANZ operates one of the leanest and without a doubt one of the most nimble and effective communications teams in the aviation industry today.

机译：在预算急剧缩水，不懈的公众审查和一系列经济危机之际，航空公司公共关系的任务从未像现在这样苛刻和无奈。再加上为重建2001年面临破产的航空公司的形象和士气而进行的大量工作，很简单，您有一座山，很少有人希望通过任何成功的攀登。但是，ATW的公共关系奖得主新西兰航空不仅成功了，而且表现出色。澳新银行是当今航空业中最精简的团队之一，毫无疑问是最敏捷，最有效的沟通团队之一。

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《Air Transport World》 |2009年第2期|p.39|共1页
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正文语种 eng
中图分类航空;
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Air New Zealand

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