The air transport industry will enter the new decade with the ongoing consequences of the two Boeing 737 MAX crashes that killed 346 people. Those crashes, in Indonesia and Ethiopia, and the subsequent global grounding of a new aircraft variant, sent seismic Shockwaves through the industry and the traveling public. Since the March grounding, however, a tragedy turned into a travesty of crisis communications and corporate leadership. It is the latter, not the crashes, that forced the decision by Boeing in mid-December to temporarily suspend production of the MAX, for which it has more than 4,500 orders in backlog.
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