SCALING UP

WESLEY CHARNOCK

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SCALING UP

机译：扩大

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Wizz had very strong growth in 2019. What's behind this strategy? In less than four years we've basically doubled; we've been growing at a rate of around 32% a year. And we are still looking at high growth, so it's been a continuous way of delivering the business. If you look at us, we are a cost-focused, high-growth business proposition. It is just part of the business model that we are developing. Our focus with regards to our network is Central and Eastern Europe, where we continue to find very significant market stimulation opportunities. We tend not to take markets over from other players, but to create our own markets by stimulating them. That's why we need to be very low fare, but you can only maintain low fares if you have low-cost operations. We've been scaling up operations in countries like Georgia and Ukraine, and we recently announced the opening of new routes to St. Petersburg. We are the largest international airline in Israel, plus we have just announced the establishment of Wizz Air Abu Dhabi, a new airline joint venture with the Abu Dhabi government.

机译：2019年，Wizz的增长非常强劲。这一战略背后是什么？在不到四年的时间里，我们基本上翻了一番;我们一年的速度达到约32％。我们仍在看高增长，因此这是一种持续的交付业务的方式。如果你看着我们，我们是一个以成本为中心的高增长业务主张。这只是我们正在开发的商业模式的一部分。我们对我们网络的关注是中欧和东欧，我们继续找到非常重要的市场刺激机会。我们倾向于将市场从其他球员身上占据，而是通过刺激它们来创造自己的市场。这就是为什么我们需要非常低的票价，但如果您有低成本运营，您只能维持低票价。我们在格鲁吉亚和乌克兰等国家一直在扩大业务，我们最近宣布向圣彼得堡开设新航线。我们是以色列最大的国际航空公司，我们刚刚宣布建立了一家与阿布扎比政府的新航空公司合资企业Wizz Air Abu Dhabi。

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《Air Transport World》 |2020年第3期|a8-a9|共2页
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WESLEY CHARNOCK;
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SCALING UP

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