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More than Miles

机译:超过里程

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摘要

Airline loyalty programs have become about more than merely accumulating miles. Creative promotions, partnerships and out-of-the-box thinking are being employed to assure frequent flyer members they are valued and to provide novel redemption opportunities. The airline global alliances, meanwhile, are stepping up to extend these new approaches to their cross-partner loyally programs. Star Alliance director-loyalty Renato Ramos told ATW that Star has aligned with some of its member airlines so their award miles can be considered as status miles, allowing customers to keep their tier levels until they can resume their normal travel patterns. Many airlines have followed suit to protect and extend status into 2022. For example, Air Canada, a founding Star member, has assured its Aeroplan Elite Status members their status will be protected and extended until the end of 2022 while also providing the opportunity to accelerate their status qualification. Alaska Airlines, which joined oneworld in April, gave its Mileage Plan members a head start toward 2022 elite status by enabling them to earn 50% more elite-qualifying miles on Alaska flights through June 30, 2021.
机译:航空公司忠诚度计划已成为不仅仅是累积里程。正在采用创意促销,合作伙伴关系和开箱即用的思维,以确保他们受到重视的常旅客成员,并提供新颖的赎回机会。与此同时,航空公司全球联盟正在加紧将这些新方法扩展到他们的跨伙伴乐队计划。 Star Alliance Director-Loyalty Renato RamoS告诉Atw认为,明星与其一些成员航空公司一致,所以他们的奖励里程可以被视为状态里程,让客户保持层面的水平,直到它们可以恢复正常的旅行模式。许多航空公司遵循适合保护和延伸到2022年。例如,一个创始明星会员的加拿大航空,并确保其Aeroplan Elite状态成员将其状态受到保护和扩展到2022年底,同时也提供加速的机会他们的地位资格。阿拉斯加航空公司在4月份加入OneWorld的Airlines,使其里程计划成员通过使他们能够在2021年6月30日在阿拉斯加航班上获得50%的精英合格的英里。

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