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Luring the LCCs

机译：吸引低成本国家

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Memo to airport directors: If you want to bring low-cost carriers to your airport, show them a large, underserved market and give them plenty of gate and operational space at reasonable rates. Don't forget planning support―and some cash―for promotional events and advertising, and make sure your airfield has no delay-causing congestion. This is the formula that brought Southwest Airlines to Baltimore-Washington International Airport 11 years ago and convinced the Dallas-based low-fare Major to start Philadelphia service this month. Both airports also host other low-cost carriers as well as a full set of traditional airlines. Factors in Southwest's choice of BWI as its first East Coast station included lack of dominance by any other carrier, Executive VP Gary Kelly tells ATW. "USAir had a hub there but was downsizing. The airport was not congested and was under-priced compared with others. Baltimore was a great option at the time, and obvi-ously history has proved it was right."
机译：致机场主管的备忘录：如果您想将低成本航空公司带入您的机场，请向他们展示一个服务不足的庞大市场，并以合理的价格为他们提供足够的登机口和运营空间。不要忘记为促销活动和广告提供计划支持以及一些现金，并确保您的飞机场没有造成延误的交通拥堵。这是11年前将西南航空公司带到巴尔的摩-华盛顿国际机场的公式，并说服总部位于达拉斯的低价少校于本月开始服务费城。这两个机场还托管其他低成本航空公司以及全套传统航空公司。执行副总裁加里·凯利（Gary Kelly）告诉ATW，西南航空公司选择BWI作为其第一家东海岸电台的因素包括缺乏其他任何一家航空公司的主导地位。 “ USAir那里有一个枢纽，但正在缩小规模。与其他机场相比，机场并不拥挤且价格过低。巴尔的摩当时是一个不错的选择，而且历史的事实证明这是正确的。”

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