Dynamic packaging appears to offer something to everybody: One-stop shopping for consumers, opaque pricing for suppliers; but the concept still is evolving and hurdles remain Dynamic packaging―creation of multielement trips online in real time and within a central record―is expected to become a significant factor in online distribution. Proponents say such an approach solves several problems at once: Consumers' and distributors' desire to search for, compare and customize trip components seamlessly; suppliers' desire to reduce use of loss-making leisure fares by using more opaque pricing, and distributors' preference for more freedom to price products and services.
展开▼
