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Brussels Surprise

机译:布鲁塞尔惊喜

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摘要

Chief Executive Peter Davies doesn't speak of it publicly, but behind closed doors he acknowledges that SN Brussels Airlines possibly is not the best name for the carrier that emerged from the remnants of Sabena and its Regional affiliate, Delta Air Transport, at the end of 2001. The choice, a combination of Sabena's IATA code and the new airline's home city, is long and lacks appeal; moreover, it carries a certain baggage. "I understand the reasons for choosing this name, and I also understand the time pressure they were under. But..." His voice trails off as he watches the takeoff of an SN Brussels Avro RJ from his office window.
机译:首席执行官彼得·戴维斯(Peter Davies)没有公开谈论此事,但他秘密地承认,布鲁塞尔国际航空公司可能不是萨比纳及其区域附属公司达美航空运输公司的残余中出现的承运人的最佳名称。该选择是萨贝纳(Sabena)的国际航空运输协会(IATA)法规与新航空公司的所在地城市的结合,因此选择时间长且缺乏吸引力。而且,它带有一定的重量。 “我知道选择这个名字的原因,我也知道他们承受的时间压力。但是...”当他从办公室的窗户看SN布鲁塞尔Avro RJ的起飞时,他的声音减弱了。

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