WestJet's value proposition

Aaron Karp

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WestJet's value proposition

机译：西捷航空的价值主张

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Spend a day at WestJet's headquarters and you'll never hear the word "passenger," even though the LCC transports 15 million per year. The word "employee" sometimes slips into a conversation but generally is not used to describe the nearly 7,900 people employed by the carrier. Here in this western Canadian city known for rodeos, "Westjeters/owners" work for an airline that serves "guests" traveling aboard a fleet of 91 737NGs (configured with single-class cabins staffed by crew with a reputation for friendliness) throughout Canada, to leisure destinations in the US and increasingly to hotspots in the Caribbean and Mexico.

机译：在西捷航空总部度过一天，即使LCC每年运输1500万人次，也永远不会听到“旅客”一词。 “雇员”一词有时会引起交谈，但通常不用来描述承运人雇用的将近7900人。在这个以牛仔竞技表演而闻名的加拿大西部城市中，“ Westjeters /所有者”为一家为“来宾”服务的航空公司服务，他们乘坐91 737NG的机队（配置有以友善着称的机组人员配置的单舱），前往美国的休闲胜地，以及越来越多的加勒比海地区和墨西哥热点地区。

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《Air Transport World》 |2011年第1期|p.46-50|共5页
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Aaron Karp;
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WestJet's value proposition

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