How important is a good brand? Well, nothing is more important than great product, and Porsche builds some of the most remarkable cars in the history of the automobile. But there are many excellent cars - the promise of the brand makes the difference. Nobody needs a Porsche, but everybody wants a Porsche. Is there any link between a good brand and customer loyalty? No question. A brand is almost somethingyou wear, and your choice of a car is highly visible to all your friends, neighbours, and colleagues every day. People love driving their Porsche vehicles, but they also are proud to be associated with the Porsche brand. Our brand loyalty is extremely high, and protecting it is our top priority - if that ever changed, customers would have plenty of other choices.
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