New technology will continue to have a significant impact on the way we travel over the next decade, with IT innovation in the industry fuelled by airports, airlines and passengers. According to SITA's new Flying into the Future report, over the next three years, the industry will see a major transformation in the way passengers buy travel services and use self-service technology along their journey. In addition, these journeys will take place in a fully mobile and social environment with airlines and airports intelligently using vast quantities of data to deliver real service and operational improvements. Nigel Pickford, director of market insight for SITA, says: "Information technology has already had a major influence on air travel, and with the number of global travellers expected to double by 2030, it will continue to lead the way for the industry. "Our survey analysis shows four major IT trends that will shape the entire travel experience, from how we book flights to how we interact with airlines and airports during the journey, to the kinds of services we expect."
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