When a Swiss extrusion plant such as Aluminium Laufen, located centrally between its EU markets and already equipped with three successfully operating extrusion press lines, brings a fourth line into service, those responsible must either be very daring or they must be relying on a tried and tested strategy. A closer look confirms that Laufen's management is motivated by the latter, since its strategy of not producing mass-market products but quality products, sometimes in small production runs, in a cost-optimised way has already been a feature of the company's solid growth until now.
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