As a marketer, you've spent tons of effort getting consumers to a point of purchase and convincing them to follow through with a sale. But what happens afterward? Sure, if it's an online sale, you send them a confirmation email -but if you stop there, you're missing out on the biggest opportunities with an engaged customer. Worse still, if you begin sending them irrelevant one-size-fits-all offer email every day, you're on the verge of losing the trust you've worked so hard to build with this customer.
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