W2P offerings at GraphExpo were improved and expanded. W2P ultimately focuses on all the graphic communication needs of a customer- from printed products to promotional items to signage to e-mail and mobile campaigns. It is also clear that the MIS and production system players must provide a robust W2P connection that fully utilizes its strengths without becoming too complex for the user. Some have done so on their own, while others scramble to form alliances with W2P-only providers. Expect more acquisition and consolidation, as well as continued movement into overall marketing resource (i.e., multichannel) management and procurement.
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