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>Covid-19 Will Accelerate Alcohol Majors Move To Low/ No Alcohol Drinks Segment, As Molson Coors Partners With Coca Cola On Hard Seltzer Product
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Covid-19 Will Accelerate Alcohol Majors Move To Low/ No Alcohol Drinks Segment, As Molson Coors Partners With Coca Cola On Hard Seltzer Product
1. We believe that the Covid-19 pandemic will accelerate the trend of alcohol majors seeking greater exposure to the lowoalcohol drinks (such as Hard Seltzers) market.2. Alcohol major Molson Coors was already exploring opportunities within this segment pre-Covid-19 and in September2020 has entered into an exclusive partnership with Coca-Cola to manufacture and distribute Coca-Cola's first Hard Seltzer in theUS market.
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