Similar to other markets in Latin America, Mexico's confectionerynsector benefits from a young population, with 55% of Mexicansnaged younger than 24. This is the main driving force behind ourngrowth forecasts, along with the further spread of convenience storesnthroughout the country. On account of the wider economic slowdown,nconfectionery sales fell in 2009 but rebounded in 2010. Between 2012nand 2017, confectionery sales are forecast to increase by 27.0% (innlocal currency terms), driven by the popularity of major brands andndemographic factors. Within the core chocolate sector, we are forecastingnvalue sales growth of 27.8% over 2012-2017. This representsna compound annual growth rate of 6.2%.
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