Coke Trying To Keep Pace With PepsiCo

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Coke Trying To Keep Pace With PepsiCo

机译：试图与百事可乐保持同步的可乐

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Russia became PepsiCo’s largest market outside the US when itnbought the diversified Russian company Wimm-Bill-Dann earliernin 2011. Russia is crucially also one of the few major global growthnmarkets where PepsiCo has a larger business than The Coca-ColanCompany (Coke) and its main franchise bottlers. Coke and Coca-nCola Hellenic, the Russian franchisee, have been active too, buyingnassets (particularly in juices) and growing organically. What reallyndistinguishes PepsiCo is its snack food and dairy businesses, whichntaken with a very strong juice business probably means it is betternplaced than Coke to take advantage of the dynamic growth seen innthe Russian consumer.

机译：俄罗斯于2011年早些时候收购了多元化的俄罗斯公司Wimm-Bill-Dann时，成为百事可乐在美国以外最大的市场。至关重要的是，俄罗斯还是百事可乐公司业务规模超过可口可乐公司（可口可乐公司）及其主要业务的全球主要增长市场之一。特许装瓶商。俄罗斯特许经营者可口可乐和可口可乐希腊公司也很活跃，他们购买了无脊椎动物（尤其是果汁）并有机地成长。真正使百事可乐公司真正受益的是其休闲食品和乳制品业务，而果汁业务非常强大，这可能意味着它比可口可乐要好利用俄罗斯消费者所看到的动态增长。

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《Americas food and drink insight》 |2011年第66期|p.10-11|共2页
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Coke Trying To Keep Pace With PepsiCo

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