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首页> 外文期刊>America's Network >In mobile phone business, voice is still the 'killer app'
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In mobile phone business, voice is still the 'killer app'

机译：在手机业务中，语音仍然是“杀手级应用”

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In the 21st century, cellular has become a beast with two heads, a body with a split personality. On the "high" side, it is fast data and rich applications. On the "low" side, it is plain voice. The high side has its eyes fixed on the prosperous corners of the planet. The low side looks out on the rest of humanity. The industry spends a lot of its energy and a good deal of its cash flow on developing the high side. But no application will ever challenge voice as the mission-critical function of a mobile device. Human voice communication is one of the fundamental human needs, like procreation, food and shelter. Despite the lack of mindshare, voice still accounts for at least 85% of mobile revenues. Data and "non-content" applications like mobile payments will offer incremental revenue streams, but operators should not overlook their all-time killer app.
机译：在21世纪，蜂窝已经成为具有两个头部的野兽，一个具有分裂性格的身体。在“高端”方面，它是快速的数据和丰富的应用程序。在“低”方面，这是普通的声音。高边的眼睛注视着地球的繁华角落。偏低的一面看向人类的其余部分。该行业将大量精力和大量现金流用于开发高端产品。但是，没有任何应用程序能够挑战语音作为移动设备的关键任务功能。人的语音交流是人类的基本需求之一，例如生殖，食物和住所。尽管缺乏思想共享，语音仍然至少占移动收入的85％。数据和“非内容”应用程序（如移动支付）将提供增加的收入来源，但运营商不应忽视其历史上的杀手级应用程序。

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