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首页> 外文期刊>Annals of Operations Research >Does CSR matter? Influence of corporate social responsibility on corporate performance in the creative industry
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Does CSR matter? Influence of corporate social responsibility on corporate performance in the creative industry

机译:企业社会责任重要吗?企业社会责任对创意产业企业绩效的影响

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摘要

The contribution from the creative industry to the regional economic growth has made the creative industry a new driver in economic development. But as a relatively young economic sector, the creative industry has its unique way of profiting through generating intellectual property with human creativity, talents, and skills. This profiting mechanism draws attention from both academia and industry to explore the factors that influence the performance of creative industry. This study explores the relationship between corporate social responsibility and financial performance of the creative industry. Using the dynamic DEA approach, we evaluated the longitudinal efficiency performance of 53 creative firms during the period of 2010-2013. Regression analysis was employed to determine if corporate social responsibility influences financial performance. The empirical results indicated that content media related businesses, which include motion pictures, publishing, and broadcasting, are the performance growth leaders, and the regression result showed that corporate social responsibility has a significant positive influence on the financial performance of the creative industry. In addition, the results also revealed that risk taking and capital oriented characteristics exist within the creative industry.
机译:创意产业对地区经济增长的贡献使创意产业成为经济发展的新动力。但是作为一个相对年轻的经济部门,创意产业具有其独特的盈利方式,即通过人类创造力,才能和技能来产生知识产权。这种获利机制引起了学术界和行业的关注,以探索影响创意产业绩效的因素。这项研究探讨了企业社会责任与创意产业的财务绩效之间的关系。使用动态DEA方法,我们评估了2010-2013年期间53家创意公司的纵向效率绩效。采用回归分析来确定企业社会责任是否影响财务绩效。实证结果表明,与内容媒体相关的业务(包括电影,出版和广播)是绩效增长的领导者,而回归结果表明,企业社会责任对创意产业的财务绩效具有显着的积极影响。此外,结果还表明,创意产业内存在冒险和资本导向的特征。

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