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An exploration of CSR development in heritage tourism

机译:文化遗产旅游企业社会责任发展探索

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Although research on Corporate Social Responsibility (CSR) in tourism has seen increased attention, few studies have focused on CSR at the micro level. In addition, while stage models of CSR development have been extensively proposed these studies are rarely examined in actual organisations and, hence, lack empirical validity. This article explores the consolidative model of CSR, mainly via employees' but also via visitors' viewpoints in a large heritage tourism organisation. The research locates the organisation within the broad 3 phase-model and notes that differing parts of the organisation may be at different stages. However it is more difficult to locate the organisation within the narrower 7-stage model because of heritage tourism specific characteristics such as inter-generational drivers and cliques. (C) 2016 The Authors. Published by Elsevier Ltd.
机译:尽管对旅游业的企业社会责任(CSR)的研究受到了越来越多的关注,但很少有研究集中在微观层面的CSR。此外,尽管已经广泛提出了企业社会责任发展的阶段模型,但这些研究很少在实际组织中进行检查,因此缺乏经验有效性。本文探讨了企业社会责任的整合模式,主要是通过员工的观点,也可以通过大型遗产旅游组织中游客的观点来进行的。该研究将组织定位在广义的三个阶段模型中,并指出组织的不同部分可能处于不同的阶段。但是,由于遗产旅游业的特定特征(例如代际驱动程序和集团),将组织定位在较窄的7个阶段的模型中更加困难。 (C)2016作者。由Elsevier Ltd.发布

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