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Heating up the TV Landscape - Internet TV versus IPTV

机译:升温电视格局-互联网电视与IPTV

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摘要

OTT Internet TV is currently seen as a marginal threat for the IPTV providers. But as bandwidth and QoS become less of an issue, OTT providers will increasingly develop into mature TV suppliers of on-line live HD programming. Joost, Hulu, Babelgum, and others are most likely just the tip of the iceberg. More of these types of companies will emerge.rnThey will get funding and then fight for customers and advertisers. In the end, it will come down to finding a solid business model. At the same time, IPTV will also mature, finding the right ways and approaches to be successful. Probably there is room for both IPTV and Internet TV, each addressing a particular consumer segment, and the possibility for some sort of partnership is certainly there.
机译:当前,OTT Internet TV被视为对IPTV提供商的边际威胁。但是,随着带宽和QoS不再是一个问题,OTT供应商将逐渐发展成为成熟的在线实时高清节目电视供应商。 Joost,Hulu,Babelgum等人很可能只是冰山一角。这些类型的公司将更多地涌现。它们将获得资金,然后为客户和广告商而战。最后,归结为找到可靠的业务模型。同时,IPTV也将日趋成熟,找到成功的正确方法。 IPTV和Internet TV可能都具有针对特定消费者细分的空间,并且肯定存在某种合作关系的可能性。

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  • 来源
    《Annual review of communications》 |2008年第2008期|245-248|共4页
  • 作者

    Rob van den Dam; Ekow Nelson;

  • 作者单位

    EMEA Telecommunications Sector Leader IBM Institute for Business Value;

    Global Communications Sector Leader IBM Institute for Business Value;

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  • 原文格式 PDF
  • 正文语种 eng
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