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Convergence Starts with Your Subscribers

机译：融合始于您的订户

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Much has changed since the days when the only choice for telecommunications was a copper line from the incumbent operator. With the proliferation of access technologies available, subscribers now have a plethora of communications choices and are accumulating devices upon devices and identities upon identities. At the same time, operators are beginning to offer their subscribers convergence solutions, which will offer a multiaccess communications service.rnConvergence is getting a lot of attention, yet it can mean different things to different people. One needs to consider a view of convergence beyond the scope of fixed-mobile convergence (FMC), which allows roaming between fixed and mobile networks. The general misunderstanding is that "convergence" and "FMC" merely refer to switching calls between networks mid-call-for example, between a voice over Internet protocol (VoIP) call over wireless fidelity (Wi-Fi) access to a Global System for Mobile Communications (GSM) call over a cellular network. One needs to consider technologies that will consolidate the heart of a network's operations and the subscriber base, as well as deliver a consistent end-user experience. The reality is that subscribers are accumulating multiple devices and identities-convergence is not necessarily about a promise of a one-phone world.rnA growing and widespread concern for carriers is how they will manage subscribers and their identities moving forward into a multi-domain, multiaccess, multi-device, and multidimensional world. With improved control over the management of their subscribers' multiple profiles, operators can deliver a consistent user experience across all domains for their subscribers, leading to customer satisfaction and reduced churn.rnBeyond that, convergence at the core brings reduced OPEX, simplified network operations, a platform for sophisticated, mobile-based revenue-generating services, and a smooth evolution to IP multimedia subsystem (IMS). This is the grand benefit of convergence beyond the promises of FMC: convergence is about the user and starts with your subscribers.
机译：自从电信业唯一的选择是老牌运营商的铜线通信以来，情况发生了很大变化。随着可用的接入技术的激增，订户现在拥有过多的通信选择，并且在设备上累积设备，在身份上累积身份。同时，运营商开始向其用户提供融合解决方案，该解决方案将提供多路访问通信服务。融合引起了广泛的关注，但对不同的人可能意味着不同的意思。人们需要考虑一种超越固定移动融合（FMC）范围的融合观点，这种融合允许在固定网络和移动网络之间漫游。普遍的误解是，“融合”和“ FMC”仅是指在通话过程中在网络之间切换呼叫，例如，在互联网协议语音通话（VoIP）和无线保真（Wi-Fi）通话之间访问全球系统。通过蜂窝网络的移动通信（GSM）呼叫。人们需要考虑将巩固网络运营和订户基础的核心技术，并提供一致的最终用户体验。现实情况是，订户正在积累多种设备，而身份融合并不一定是一个电话世界的承诺。对于运营商而言，日益增长的广泛关注是他们如何管理订户及其身份，从而迈向多域，多访问，多设备和多维世界。通过更好地控制订户多个配置文件的管理，运营商可以在所有领域为订户提供一致的用户体验，从而提高客户满意度并减少客户流失。此外，核心融合带来了更低的运营支出，简化的网络运营，一个用于基于移动的复杂创收服务的平台，以及向IP多媒体子系统（IMS）的平稳演进。这是融合超越FMC承诺的巨大好处：融合与用户有关，从用户开始。

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  • 来源
    《Annual review of communications》 |2008年第2008期|511-514|共3页
  • 作者

    Noah Bloom;

  • 作者单位

    Director of Marketing Blueslice Networks;

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